Claire Lee's profile

Whipp'd Cakery / Branding Identity, Packaging


WHIPP'D CAKERY
WHIPPIN' ALL THE SWEETNESS FOR YOU!

Whipp'd Bakery is a local bakery shop specialising in cake and other delicacies. The bakery shares a close connection and relationship with their local customers and describes itself to always be whippin' up something sweet for everyone to enjoy.

The bakery's beloved mascot, DOUGH-EE, delights in guiding us through the intricate steps of crafting his delectable treats, fostering a deeper and more enchanting bond between the brand and its audience.


The brand's vintage and retro American style enhances the bakery's friendly and fun identity, creating an inviting and memorable experience for the customers. This is further added by the careful selection of fonts and the sweet colour palette.


This is an independent project where the brief was self initiated and was designed from the process of naming to developing the brand identity. 

Whipp'd Cakery / Branding Identity, Packaging
Published:

Owner

Whipp'd Cakery / Branding Identity, Packaging

Published: